For Ben

Before launch.

Every decision on the site, in one place, so Ben can confirm it all in one sitting. The site is written as if each answer is final. Ticks here are just for working through the list and reset when the page reloads.

Ask Ben first

Facts about Ben. Nothing here goes live until he gives the real answer.

The name of his training program, and how he’d like it worded.Home, Meet Ben · About Ben
His role at Red Bank Veterinary Hospital, in his own words.Home, Meet Ben · About Ben
Is he insured and bonded? If not yet, the line comes off until he is.Home, Meet Ben · About Ben
A business email for the footer and the form.Footer · Inquire
How clients pay, so it can go on the rates.Rates on all three services
The towns he’ll actually drive to. The site names Rumson, Atlantic Highlands, Fair Haven, Little Silver, Sea Bright, Red Bank and Middletown.Questions on all three services · Footer

Prices to confirm

Set at the top of the local market on purpose. A local company charges from $120 a night for overnights, and the Rumson walkers on Rover top out at $30 before Rover’s fee.

Walks: 30 minutes $35, 45 minutes $45, 60 minutes $60. Private walk +$15, each additional dog +$15.Dog Walking
Drop-in visit, 30 minutes, $35. Extra time up to an hour +$25, each additional pet +$15.Pet Sitting
Overnight stay $110 a night for up to two pets, each pet beyond two +$15. House check $30. Midday visit during a stay +$30, garden watering or extra chores +$15.House & Home
Holidays +$20 a walk or visit, +$35 a night for stays.All three services
Short notice: bookings made with less than 24 hours’ notice add $15.All three services
Homepage starting prices: From $35, From $35, From $30.Home, Services

Policies to confirm

How the business runs. All decided, all easy to change.

Walks and visits: 24 hours’ notice to cancel at no charge, half price with less, full price the same day. No fee when Ben calls it for weather, and waived for a real emergency.Dog Walking · Pet Sitting
Overnight stays: 72 hours’ notice to cancel at no charge, otherwise the first night is charged.House & Home
Hours: walks and visits 7 AM to 8 PM, every day. Overnights from 7 PM to about 7 AM.Footer · House & Home
A note and a photo after every walk, visit and night.All three services · Meet Ben
The first meet and greet is free. Book at least a week ahead.All three services · Inquire
Medication: pills and liquids yes, injections like insulin talked through at the meet and greet.Pet Sitting
A house check covers the walk through, mail, lights and blinds, plants, trash, and a look for anything amiss.House & Home
The privacy page: details used only to get back to clients, never sold, keys returned and codes deleted when service ends.Privacy

Current clients

Stays off the site. A suggestion to talk through with Ben.

New clients start on the new rates right away.Not on the site
Current clients get 60 days’ notice before their rates change.Not on the site
Weekly regulars keep 10% off the new rates as a thank you.Not on the site

Before it goes live

The build side.

Point the Inquire form at Ben, so every note reaches him.Home · Inquire
Client portal: sign in by emailed code, then the client’s own page (Home, Book, Messages, Pets & home, Notes) and Ben’s view (Today, Requests, Clients, Insights). Designed and clickable, not yet connected to real data.Client login · Your page · Ben’s view
Portal build: sign-in codes by email, one database for clients, pets, bookings and messages, photo storage, email alerts for clients and phone notifications for Ben, and Ben’s open hours. All on free plans; see the build plan.Behind Client login
Swap the stock photos and videos for real ones of Ben and his clients’ pets.Every page
Add kind words from clients once Ben has them, with their permission.Home
Take down the prototype bar and this page.Every page